CXA Omni-channel Champion: This award will be given to the company that delivers its services seamlessly across and between all channels. It drives a highly consistent customer experience between and across all channels. This organisation fully understands its customers, their preferred channels, and the stages its customers are on a customer journey. This organisation’s overall message is experienced through every interaction that the customer has with the brand, regardless of channel, department, area of the business, etc
CXA Customer Insights Award
CXA Customer Insights Award: This award will be given to the truly customer focused organisation that has used a new customer insight to significantly shift and influence their business to change – from capturing the customer insight, analysing the customer feedback and transactional data, to implementing the insight/s in product, processes, change in business model or delivery that reflect the findings. There needs to be specific focus on the collection of data, why a particular analytical method was chosen and the results of applying the customer insights.
CXA Customer-centric Culture Award
CXA Customer-centric Culture Award: This award will be presented to an organisation that has integrated a customer-centric culture into their company. The employees of the company have knowledge of the organisation’s customer experience vision from the bottom line up to senior management and executives. Ensure that you demonstrate the steps taken to educate employees on customer experience and changes within the organisation that reflect the change towards a customer-centric culture.
CXA Digital Innovator
CXA Digital Innovator: This award will be given to the company that has successfully implemented innovative digital CX solutions and generated positive customer experiences by doing so. This organisation has been innovative in their approach to their digital interaction with customers, and enabled customers to interact with the brand via a platform of their choice seamlessly and with ease.
CXA Game-changer Award
CXA Game-changer Award: This award will be given to the company/person who has significantly enhanced and transformed the customer experience for their organization. This person/company has significantly changed the customer’s perception of the organization and made it easier for customers to do business with them through a new approach to CX. This award will be chosen on a weighting split of 50% by the judges and 50% by the popular vote. This is a great opportunity to generate engagement on social media by having your fans vote to increase your chances of winning
The CX practitioner
The CX practitioner: This award will be given to the person who has made a significant impact on the customer experience management industry. They have achieved a high level of practical CX knowledge and great overall experience through customer focused actions. They have been innovative in their approach to the industry. They inspire and mentor and share their experience.
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Lorraine Dyer, GM @Converse will be joining us at @CEMAfricaSummit
She will be discussing how not to be boring &… https://t.co/fEMdJHhxmI