Our panel of experienced CX leaders have been carefully selected to assess the award finalists and have assisted with category development. Their industry expertise enables them to provide insight into the top organisations in customer experience in Africa.


Find out more about our judges for the 2017 CXA Awards

Richard Sheahan

Principal Consultant, Forrester

Julia Ahlfeldt

Customer Experience Specialist, Brand Union

Chantel Botha

CEO, Brandlove

Prof. Adre Schreuder

CEO, Consulta

Julia’s statement:

Julia helps organizations gain market leadership through customer-centricity. She has worked with blue chip clients to deliver on their brand promise and foster customer loyalty through great experiences. Originally from the USA, she has been based in South Africa since 2010. Julia leverages her knowledge of global best practices and understanding of the local market to create customized solutions that unite organizations around the customer. She is a Certified Customer Experience Professional (CCXP) and provides customer experience advisory services to clients as an independent consultant. 

Julia has dedicated her career to promoting the “customer-first” business philosophy.  Since arriving in South Africa, she has sought opportunities to contribute to the growing CXM/CEM community and to educate business leaders about the benefits of customer-centricity. While the number of local CXM and CEM practitioners has grown significantly in recent years, it is still a fledgling network, with many individuals remaining the only customer-champion within their organization. Awarding excellence, not only publicly acknowledges the hard work of others who are “fighting the good fight”, it also creates a platform for education and idea sharing. For these reasons, it is imperative that the CXM/CEM professional community participate in identifying and celebrating local achievement within the field.